Inspired by Bonnie Hammer's comments in the Time.com article about the viewership of Sci-Fi, women are sending their bras to Ms. Hammer to demonstrate their support of Farscape. She said:

"But the key to attracting women, and nongeek men ... These viewers want things that have more emotional and ethical components,"

Scapers sent their bras in an effort to support their show by pointing out that we are the women audience you sought to reach.

For more information on the BraScape campaign:

Women support Farscape thread

SaveFarscape Article on the effort

Here's my contribution to brascape:

front of mailer: includes demographics and a quote.	back of mailer: see the bra? also contains mini-savefarscape posters on the straps!
Inside, repeats the quote, the demographics and includes a note to donate the bra to a local women's shelter.	The bra itself!

The lady at the USPS counter was amused after I explained why I was mailing a bra to a network executive, and wondered where I got the clear mailer. My mailer consisted of a clear file envelope with a string closure and a styrofoam insert that fit inside perfectly, making a light rectangular block. I used clear tape to seal it. We added the Priority Mail stickers and I completed the Delivery Confirmation receipt.

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